How to Create an Ebook From Start to Finish

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.

Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers. Well, sort of. And week after week, I have the satisfaction of publishing ebooks.

But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing, ebooks are an essential part of any successful inbound marketing program.

So in this post, we'll walk you through the ins and outs of creating an ebook by ... well ... creating an ebook. And if you're worried about your lacking design skills? Fret not ...

Download 5 pre-designed, customizable ebook templates for free here. For even more options, download 13 more ebook templates here.

Got your free templates? Ready to create an ebook? Great -- let's get to it.

First Things First: Choose Your Ebook Topic

Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.

For example, in listening to sales and customer calls here at HubSpot, I've learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. So if I can provide resources to make ebook creation easier, I'm focusing on the right topic for opening up a sales conversation.

To get your creative juices flowing, here are some example ebook titles to consider. (Note: Replace "x" with an appropriate number.) You can also use our free Blog Topic Generator toolto come up with more ideas. Most blog topics can be made comprehensive enough to serve as longer form ebook topics.

  • X Best Practices for [Insert Industry/Topic]
  • An Introduction to [Insert Industry/Topic]
  • X Common Questions About [Insert Industry/Topic] Answered
  • X [Insert Industry/Topic] Statistics For Better Decision Making
  • Learn From The Best: X [Insert Industry/Topic] Experts Share Insights

For this blog post, I'm going to use the PowerPoint version of template two from our collection of five free ebook templates. Through each section of this post, I'll provide a side-by-side of the template slide and how I customized it.

Below, you'll see my customized cover with my sales-relevant ebook topic. For help with writing compelling titles for your ebooks, check out the tips in this blog post.

Leave a Reply